A movement that accompanies several other slows, such as slow food and is included in the more global movement of slow living. Slow beauty is a few years old and is based on “decelerate” and include more health and well-being in its routines, refusing cosmetics with chemical formulas resulting from the mass-produced cosmetics industry. The use of biological cosmetics is as such a consequence of adherence to this way of being. Improving our appearance, hiding the signs of time, resorting to everything, becomes almost an obsession and every sign of the age that arises is, almost always, synonymous with sadness. Too often the way too “run over” as we live our lives speeds up these inevitable signs of time. The movement links this in a search for well-being that guarantees us a better quality of life and the use of cosmetic products that are not the result of the massification of products that, in order to be profitable, use artificial cosmetic components. Knowing the composition of each product and adapting it in a healthy way to protect our skin is the best way.
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